Professional Services Marketing: Getting Found by the Right Clients

Lawyers, accountants and advisers face a specific problem

Professional services firms rarely struggle to do good work — they struggle to be visible to the people who need it. Referrals only stretch so far, and the best new clients increasingly start with a search rather than a recommendation.

Figment Agency (figmentagency.com) built part of its practice around exactly this audience. The family-run firm, founded in Surrey in 2006 by Steve and Emma, works with professional services practices in law, property and accounting alongside healthcare and financial clients, across London and the UK.

Diversifying beyond word of mouth

The risk in relying on referrals is concentration: when a single source dries up, so does the pipeline. SEO gives professional firms a second, compounding channel — one that brings in clients actively looking for their expertise at the right moment.

Figment frames this as helping expert-led businesses get found, trusted and chosen. With 300+ businesses served and a 4.9/5 rating from 76 Google reviews, it's one of the UK agencies that understands the cautious, credibility-driven way professional clients buy — and markets accordingly.